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CV Vika Lisitsyna, product designer.pdf
I have experience working in a fast-growing startup leading design and product teams, which helped me find a balance between user and business needs without being outnumbered on either side. I work in both business metrics and user needs terms. Love to work with complex operations products and interfaces, e.g. CRM systems, admin panels and tables.
Currently, I’m open to new projects in the role of an art director and product manager. I’m most interested in launching products from 0 to 1, auditing and improving existing workflows, and working with offline experiences as well as customer interaction with services in the broadest sense
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Experience, 9 years 4 months
Yandex Practicum, 3 years 3 months
Design Lead
January ****2023 — May 2024
- Led a team of product and communication designers, editors, and researchers
- Oversaw the entire product design, including the student LMS, mobile app, admin panels for curators, authors, and mentors, course catalog, and product landing pages.
- More details and beautiful visuals will be added here soon
Head of Product
April 2020 — Nov 2021
- Together with the analytics team made a new tool to calculate and forecast user economy, hired 2 product managers (midlevel), 1 editor
- Divided the monolithic product team into 4 teams, and defined the key metrics and objectives together with product managers and the CEO.
- Set up Discovery and Delivery processes and interaction between product and operations teams
Design Lead
Feb 2019 — April 2020
- Configured processes in a cross-functional team between
designers, product managers and developers, designers were involved in every stage of discovery and delivery processes from the earliest stage
- Built a design team with 3 middle-to-senior product designers, set up and managed skills matrix and growth plan. One of the designers was promoted to the lead role
- Had 50+ interviews with our clients, described landlord and tenant persons and presented it to the whole team. We used that data to improve call scripts, marketing ads and the product
- Managed a design system which helped to decrease the number of updates of the application. It also decreased the number of UI mistakes on both designer’s and developer’s stage
Achievements and launches
- -24% operations costs for each flat through the updated
personal account for landlords and tenants (web, progressive web app)
- +6% conversion from visit to lead on the main page after the redesign
- -30% of incoming calls for an appointment to view by designing the new flat rental board and online appointment interface
- Designed and tested an app for our internal employees Profi — they did almost all operations tasks inside our flats
- Admin panel:
— reduced costs for operations and analytics teams;
— increase the productivity of operations teams
App for internal users, PIK-Arenda
App for matching flats, PIK-Arenda
Digitisation of support processes to reduce costs, PIK-Arenda
Main page, PIK-Arenda
Chat, PIK-Arenda
Product designer
Oct 2018 — Feb 2019
I joined the team at the start and was the only designer.
Have launched a new product Insurance for landlords, who rent apartments. We made this product from scratch and were the first company in the Russian Property Market that changed deposits to insurance and made property rent more affordable for clients
Designer
2017 — 2018
- Designed and launched an interface for the shopping centre analytics system.
- Made water bottle packaging, identity for Intention agency, Armenian Circus, Avenue SW shopping mall, Cinema Star cinemas, and personal branding for the vice president of Tashir group.
- Hired and trained a junior designer
Designer
2015 — 2017
Activities